Huey. W
Art Director | Designer | Illustrator
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Furi knives

branding

Facing increased competition and awareness, Füri needed to stand out in-store and reinforce price premium for its range of products. 

Clarity around the innovative Australian hybrid design that forged the best Asian and European knives engineering to create a superior blade. Established in 1996, designed by leading Australian engineers & international chefs.

 

Brand Identity | Package Design | Art direction

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